Affluent is a technology company that is modernizing the affiliate marketing industry by delivering powerful, highly needed tools.
Who we are
Affluent was founded in 2015 by Yonatan Dotan, Jonathan Carmel, and Alon Carmel. We believe that the affiliate marketing industry is, in many ways, stuck in the past. We also believe that those who have been most left behind are the nearly 2,000,000 publishers in the world. Having been in the space a long time ourselves, the issues affiliates face are close to our hearts.
Yonatan is a self-taught developer. Early in his career he was drawn to digital marketing. As a VP in a marketing agency, Yonatan built and oversaw marketing campaigns for major international brands. Today, Yonatan manages the development and day-to-day operations at Affluent.
A specialist in product design, Jonathan started his career in the video game industry, selling his first game to CAA in 2010. After that, Jonathan moved into the worlds of marketing and adtech where he has been involved in multiple start-ups from healthcare solutions to family management apps.
Co-Founder, Chairman of the Board
A veteran entrepreneur since the late '90s, Alon Carmel is well-known for founding acclaimed dating company, Spark Networks (JDate and Christian Mingles). Since then, he has continued as founder and investor in dozens of additional succesful companies. His current focus is on AdTech and he is wholly committed to seeing Affluent succeed.
We believe that affiliate marketing is one of the most instinctive and important forms of marketing - after all, word-of-mouth was the original marketing channel! Despite being an enormous and growing industry, the affiliate marketing industry is, in many ways, behind the curve compared to its counterparts. We want to change that.
We believe that publishers have long been neglected in the industry and are forced to work with sub-par tools in every aspect of the industry that is not under their direct control.
We believe that we can be a part of the solution to this problem, starting first with world-class analytics tools to give publishers, for the first time, a handle on their data.
We believe in and value accuracy, simplicity, trust, and security. We try to make those values shine in everything that we do.